September 08, 2005


It's just been revealed that IGN/GameSpy was purchased by News Corp. It seems as if the web gaming press is getting recognition as a prime marketing outlet to the ever-popular (but in my opinion over-hyped) 18-34 male demographic.

It makes me wonder if IGN/GameSpy's revenues are actually worth the $650+ million Rupert Murdoch paid for the company. I know the development arm of GameSpy is doing very well, and their traffic stats are indeed impressive, but any decent shift south in ad prices and they look a lot worse. I guess they are banking on market share, which the combined IGN/GameSpy armada has in spades.

This news item makes me ponder two things: (warning, rampant arrogance follows)

  1. If I were ever get GameHarvest to a point where it was a desirable aquisition target, would I sell? Answer: In a heartbeat.
  2. How much would those GameSpy stock options be worth today if I still had them? It's better not to think about that...

Anyway, I'm glad my peeps at GameSpy are doing well, and seemingly don't have to worry about where their next paycheck is coming from. I know some have bought houses in real estate crazy Southern California, so they have to be doing fairly well. Viva Capitalism!

Posted by mix at September 8, 2005 04:16 PM
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