It's just been revealed that IGN/GameSpy was purchased by News Corp. It seems as if the web gaming press is getting recognition as a prime marketing outlet to the ever-popular (but in my opinion over-hyped) 18-34 male demographic.
It makes me wonder if IGN/GameSpy's revenues are actually worth the $650+ million Rupert Murdoch paid for the company. I know the development arm of GameSpy is doing very well, and their traffic stats are indeed impressive, but any decent shift south in ad prices and they look a lot worse. I guess they are banking on market share, which the combined IGN/GameSpy armada has in spades.
This news item makes me ponder two things: (warning, rampant arrogance follows)
Anyway, I'm glad my peeps at GameSpy are doing well, and seemingly don't have to worry about where their next paycheck is coming from. I know some have bought houses in real estate crazy Southern California, so they have to be doing fairly well. Viva Capitalism!Posted by mix at September 8, 2005 04:16 PM